Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more

Attie is Bluesky’s experimental AI app. It started as a way to build custom feeds, and at TechCrunch Disrupt 2026 Bluesky announced that it now builds websites, quizzes, games, polls and other small interactive things, for people who would otherwise have needed a developer. CEO Toni Schneider called it “social vibe coding”.

What is made lives on the AT Protocol, tied to the maker’s identity, so other apps in that ecosystem can use it. Attie suggests ideas from a user’s public Bluesky profile, and users can bring their own model or pick an open-weight one. COO Rose Wang’s pitch is distribution: it “comes with the Bluesky distribution”. Schneider frames the aim as small experiences for friends rather than broadcasting, saying “we don’t all have to go communicate with the entire world all the time.” Private data, the feature developers asked for most, is in alpha, with a rollout planned for the end of the year.

The context is a network that needs a reason to stay: Bluesky has 47 million registered users, and the article notes falling engagement, with some people who tried it going back to X.