The Agent Internet — Two Videos, One Premise

mixedGreg Isenberg; Evan Armstrongvideo2026read ai llmsbusinessentrepreneurship

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Synopsis

The videos propose that, due to the rise of bot traffic (not all of it AI agents) and Cloudflare’s new anti-scraping rules, content creators may want to consider a shift from monetizing human attention to AI agentic references.

Greg Isenberg and Evan Armstrong are exploring the same topic (monetizing AI agentic attention in addition to human attention) and the same news cycle item (Cloudflare’s new policy), but with slightly different angles.

Where I land

I think it’s a valid argument. As the internet reshuffles, how do you follow where the money is?

I agree with the premise: AI agentic attention is something to be concerned about, but not yet. Wait until the ecosystem is more mature. I don’t think it’ll make tons of money overnight. Also, lots of free ways to access information still exist. Who knows how long that’ll be the case.

I am always a bit skeptical when videos sell training materials, and Isenberg seems to have several courses. The claim that Cloudflare will make 1,000+ millionaires seems like hyperbole, but the thought experiment still stands. Armstrong seems a bit more on point.

And is the case of bots > humans overblown? Does it matter? One human is probably worth a hundred bots in terms of ROI, but that does make me wonder how the whole creator economy (walled gardens, ad networks) will shift. Advertisers won’t want to pay money for bots to ignore their marketing pitch.

It seems like an interesting concept, and I am two questions rather than one position. How could I leverage this as a business opportunity? Or at the very least, how do I make what I publish accessible to agents?

The second question is the one I am actually acting on. This site emits /llms.txt, /llms-full.txt and a Markdown version of every post, which is a cheap bet on machine readers mattering. Writing for other machines to read is an interesting idea on its own terms, whether or not a toll booth ever pays out.

The pull of riches and fame is ever-so-present, and I digress. I would call this a thought experiment rather than a plan.

Connections

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The Cloudflare developments both videos rest on, verified independently: